Glossary

The words that get in the way, explained simply.

Money Market Fund

Fund type

A pool of cash-like investments. Pays interest, low risk, easy to access.

Worked example
Put KES 10,000 in a MMF and it might earn KES ~85 in a month at ~10% p.a.
YieldUnit Trust

Bond Plus Fund

Fund type

A fund that lends to the government and large companies in return for interest.

Worked example
KES 50,000 could earn ~KES 500/month, with occasional small swings.
YieldNAV

Balanced Fund

Fund type

A mix of shares and bonds so growth and safety live in the same pot.

Worked example
60% bonds + 40% shares means you grow faster than cash but calmer than pure equities.
DiversificationRisk Profile

Unit Trust

Structure

A shared pool where many investors buy 'units' and a manager invests on their behalf.

Worked example
You buy KES 5,000 of units today; tomorrow the price per unit may nudge up or down.
NAV

Yield

Return

The income a fund pays you, shown as a percentage per year.

Worked example
A 10% yield on KES 20,000 = about KES 2,000 over a year.
NAV

Risk Profile

You

How much bumpiness you're okay with on the way to your goal.

Worked example
A cautious profile leans on MMFs; a bold profile leans on equities.
Diversification

Diversification

Strategy

Not putting all your money in one place, so one bad patch doesn't sink you.

Worked example
Splitting KES 100,000 across MMF, bonds and shares smooths the ride.
Balanced Fund

Compounding

Growth

Earning returns on your returns, so growth speeds up over time.

Worked example
KES 10,000 at 10% grows to ~KES 25,900 in 10 years — most of that is compounding.
Yield

NAV

Pricing

Net Asset Value — the price of one unit of a fund on a given day.

Worked example
If NAV is KES 20 and you invest KES 1,000, you buy 50 units.
Unit Trust

Standing Order

Habit

A repeating instruction to move money from your bank to your fund on a set day.

Worked example
KES 5,000 on the 1st of every month — it happens whether you remember or not.